Ready for a bigger, better, bitterer bar? Say hello to Bruto Americano! With a bracing dose of bitterness, a bright pop of citrus, and intriguing sylvan notes inspired by distiller Lance Winters’ formative experiences growing up in California in the 1970s, Bruto is a bitter aperitivo liqueur that makes us as proud as it does thirsty.
Bruto is made from a variety of herbs, roots, and other botanicals. Though the exact number of ingredients and formulation are proprietary, we will say that the bitterness comes primarily from gentian root; the citrus notes mostly from California-grown Seville orange; and the woodsy notes from balsam fir and Cascara sagrada (bark from the California buckthorn).
Some ingredients are hot-steeped, others are cold-infused. The resulting mixture is filtered and then colored in the traditional manner with cochineal to achieve a natural ruby red hue.
Vibrant citrus, with notes of cinnamon, sandalwood, and forest on the nose. Initial palate entry is bitter, followed by a woodsy mid-palate and lingering bitter/citrus finish.
Bruto and Soda is a brilliant session drink. Also recommended in a Negroni, Boulevardier, Americano, and in various Spritzes. Check out some of our favorite Bruto recipes here.
ABOUT THE LABEL
Inspired by Italian modernism, the label was a collaboration between master distiller Lance Winters, head distiller Dave Smith, and bartender/graphic designer Brandon Josie.
WHAT THEY'RE SAYING
An Italian-style aperitif with a California twist. Complex layers of flavor unfold, ending with a bitter swagger. — New York Times
After one sip of this American take on an aperitivo, you’ll develop a deep love for the bitter stuff. — Wired
America’s elegant answer to Italy’s Campari. — Spirit Journal
Your Negronis and Spritzes just got more interesting. — Drink Me
Sublime. — Imbibe
Fantastic. — Punch
Use it in a Negroni or just spritz it up and discover your new day-drinking cocktail. — Esquire
Decisively woodsy and piney, light and dry with bitterness that lingers in a pleasant way.
— San Francisco Chronicle
Nothing short of dazzling. — Food Schmooze
Best Stuff of the Year — GQ
2016 Year's Best — Wine & Spirits Magazine
Availability: Widely available. Find it here.